Communication That Works

Client Testimonials From my thirty-five years of marketing jobs ranging from Procter to Nabisco, and as a senior consultant to international, parent company beverage firms, I’ve been responsible for at least $5-million of marketing research.  Ethridge is tops.  When I brought Steven into a key project in Mississippi, he worked sensitively with me and the client at every stage.  He consistently demonstrated skills and talents one typically sees only in the largest corporations.  His big mind, technical skills as an up-to-date analytic researcher and his refined ability to turn numbers into persuasive strategic ideas is unmatched, certainly, in this part of the country.  Steven is an exceptional researcher.  He’s also a man of high work ethic and lofty personal values towards his family, his community, and clearly also towards his clients. Duane Birch, Birch Consulting, Tupelo, MS "Your experience ranges from the highly strategic to the tactical, from the most complex positioning studies to routine advertising communication effectiveness testing, and virtually everything else in between. I know of no other research consulting firm with the breadth of experience of Ethridge & Associates . . . Your organization is truly leading edge . . . Your experience . . . in a variety of other industries translates into a seasoned ability to apply marketing information to the development of effective marketing strategies and tactics." Jim Holthouser, Senior Vice President of Brand Management, Embassy Suites Hotels “Of all the researchers I’ve worked with, inside and outside the academic world, Steve Ethridge is the best research methodologist I know. He not only knows how to conduct the research, but he also has the experience to know how to apply it effectively.” Dr. John Bakke Director of Communication — Sundquist for Governor Campaign Chairman, Department of Communication — The University of Memphis “You'll be happy to know that our repositioning campaign for the Gatlinburg Department of Tourism, based on the research project you implemented for us, is producing exceptional results. With basically the same expenditure in media dollars for the spring/summer campaign this year as in 1999, inquiries for May were up 56%, inquiries for June were up 42% and inquiries for July were up 70%. . . . I look forward to working with you on future projects.”  Charlie Tombras, President, The Tombras Group, Knoxville, Tennessee "Your research gave us a lot more confidence that we were saying the right things, and saying them in the right way." Stephen Clouse, Stephen Clouse & Associates "It's refreshing to see somebody who comes in and outlines a structure to solve a marketing problem the way Steve Ethridge does. Jack Chamblin, Chamblin & Associates

Ethridge & Associates, L.L.C. is a nationally recognized strategic communication, consulting, training and coaching firm that is driven by public opinion and marketing research. Our approaches work because they are developed and proven by research to work.

Ethridge & Associates, L.L.C. exists to help our clients dramatically improve their communication effectiveness by applying state-of-the-art public opinion and marketing research to develop powerful, winning campaign strategies. Whether the client’s goals are to persuade, educate, develop, activate or motivate, we lead clients to major, positive break-through increases in reaching their communication goals.

We provide strategic public opinion and communication research consulting in the areas of marketing, advertising, public relations, publicity, sales, fundraising, employee communication, political campaign consulting, and training.

The clients we serve include government agencies, advertising and PR agencies, corporate brands, non-profits and individuals. We help all of these better succeed by improving their communication strategies – using public opinion and marketing research based strategies and recommendations.

Our objective is to maintain our consistent track record of dramatically boosting each client’s level of communication success. We strive to make sure that that every client benefits from following our research-driven strategic recommendations by gaining measurable -- significant – improvements  in their communication effectiveness.

To achieve this, we employ the latest, state-of-the-art research techniques, combined with classical and contemporary communication theories, plus a quarter-century of proprietary research discoveries detailing how communication works; what doesn’t, and why.

Every client that has followed our recommendations has measurably -- significantly -- improved their communication effectiveness. For example, brands have improved their Return on Investment in marketing by 30% to 300% by following our recommendations.

Research: Using research, we identify client strengths, weaknesses, opportunities and threats. Then we provide very specific recommendations about what to say (message content), how to say it (arrangement, style/delivery), to whom to say it (the target audience), where to say it (the most effective media), why to say it (realistic goals to set); and when to say it (the time when the audience is most receptive).

Consulting: Using strategic communication consulting, we advise clients on how to best develop and implement their message strategy to maximally achieve their communication goals. We will work with you as strategic partners, to research, develop, refine and execute your communication campaigns to maximize the effect on your audience(s). 

Training: Using training, we help clients become high-performance organizations or individuals by teaching them how to communicate with skill, become customer focused, sell more effectively, provide better quality customer service, deal with diversity, resolve conflicts, lead people through change, speak in public and negotiate effectively.

Coaching: Using business coaching and life coaching, we facilitate organizations and individuals in assessing their own potential, personality, passion, principles, and purpose. We guide them to discover their own pathways and strategic plans to success. Then, to the degree they request it, we serve as an “accountability partner” to hold them responsible about staying on track to achieve their goals.

Calll Ethridge & Associates today to see how you can dramtically improve your communication effectiveness.