About Us

Why Hire Us?

  • 30+ years of experience
  • 400+ clients served
  • Unprecedented track-record increasing clients' MROI
  • Broad list of industries served
  • No-commitment initial consultation

Case Study

Chattanooga - Repositioning a City for Economic Growth - By using the basic theme that we discovered and recommended based on our Marketing Opportunity Analysis, over the past decade, the Chattanooga (Hamilton County) area’s tourism revenue has increased dramatically..."
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Resources

Read e-books, position papers, speeches and surveys we have produced for our clients. Coming Soon!

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Improve Your Marketing ROI by 150-300%

We've helped over 350 clients break their marketing ROI records. We can do it for you.
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Our Network

For nearly ten years, Ethridge & Associates, L.L.C. averaged approximately 40 employees. Gradually, due to our professional working relationships with so many other specialty firms in marketing, communication, and research, we discovered that, rather than add more employees, we could be even more effective by evolving to a “virtual company” concept.

How does a virtual company benefit you as a client? Look around you. A careful observation will reveal that the largest and most effective campaigns of all types not only benefit from virtual companies but they require virtual companies orchestrated together to succeed. As just a few examples:

  • Look at the “credits” that scroll at the end of a large box-office movie hit and you will see that many companies worked together to make the production.
  • Look at winning presidential campaigns and you will see that many different companies — polling, video production, broadcast media, social media, direct mail, grass roots experts — all work together to win the election.
  • Look at military war — a marketing campaign is analogous to war in many respects — and you will see many different military branches and nation alliances working together.

In each of these and many other large campaign endeavors, no one company can ever do it all. An orchestrated virtual company of specialty firms is required to achieve the total campaign. What clients need is a seasoned firm like ours who can both (a) conduct strategic research that provides direction for effective campaigns and then (b) orchestrate other specialty firms to make sure that the campaign remains true to what the research says will work best.

Therefore, in the same way that all of the most successful campaign endeavors require a virtual company made up of specialty companies to succeed, our Network of Associates brings together “best in class” specialty companies, when and if needed, for each client’s project to produce highly effective results. This is possible because Ethridge has been in the marketing, communication and research industry for over 30 years and has worked with many other specialty firms around the globe. Today, we have few employees; yet, we have a network of dozens of the most highly experienced associates in the business that we bring in, when appropriate, as subcontractors. We are the primary contractor, so in every case, we remain the responsible party to ensure that your work it completed as planned.

Our network of resources consists of consultants, experts and agencies that we have worked with over the years. These resources cover all of marketing, communication, research, training and strategic planning disciplines that any client, in any industry, large or small, needs. These include:

  • State of the art capabilities in their specialty
  • Successful work with us in client situations
  • Innovative approaches to problem solving
  • Commitment to communications research
  • Track record of following the strategic direction derived from our research
  • Owner operated
  • Client service delivered by the seasoned principals (not junior account executives)

The following capabilities are included in our network:

  • Strategic Planning
  • Marketing Research: all data collection and analytical methodologies, including Advanced Multivariate Statistical Analysis and Modeling
  • Marketing Strategy
  • Fundraising
  • Copywriting
  • Strategic Media Placement
  • Direct Mail/Direct Response
  • Social Media Consulting
  • Creative Development for Traditional Marketing
  • Creative Development for Electronic Media (web design, text marketing, email marketing)
  • Data Base Architecture/One to One Marketing
  • Web Search Engine Optimization
  • New Product/Service Concept Development

These capabilities are distributed among dozens of firms across the U.S., Canada, Europe, India, Australia, and Asia. In each situation, we select the firm that is most appropriate for the client, given its needs, its mission and compatibility of the principals with the client. The client can have as much or as little contact with the subcontractor firm(s) as desired. We use online project planning and communication tools so that all project partners and the clients are appropriately updated, on as “as needed” bases on every communication about the project.