Ethridge & Associates founder Steven C. Ethridge has 26 years of marketing, communication, human resources and research consulting experience. The company was founded in 1993 and is now in its 15th year of business. Over those years, Ethridge & Associates, L.L.C., has served 365 clients in 23 major cities from coast to coast, from New York and Washington, D.C. on the east coast to San Diego and Seattle on the west coast. This experience represents over 500,000 consumer and business-to-business interviews.
The nature of our business requires the utmost in confidentiality. Thus, for reasons of confidentiality, we do not list the names of specific clients. However, the types of organizations we have served, and continue to serve, include the following:
- Advertising, public relations and publicity agencies
- Financial institutions (banks, credit unions and investment banking firms)
- Health care providers (hospitals, doctors’ clinics, insurance providers)
- Hospitality companies (hotels & resorts)
- Entertainment companies (theme parks, theater/drama, gaming)
- Tourism destinations (states, cities and specific attractions)
- Government and quasi-government agencies
- Trade associations/foundations (national, regional and local)
- Retail establishments (department stores, grocery stores, jewelry stores)
- Educational institutions (colleges, universities, private schools, public school systems)
- Media (newspapers & television stations)
- Utility companies (state & regional)
- Political candidates (at the presidential, gubernatorial, senate, congressional, mayoral, council/commission, and sheriff levels)
- Consumer packaged goods
- Churches and para-church organizations
For our new client prospects that we have conducted a fact finding meeting with as a first step in developing a proposal, we will provide client references upon request.
Biography of Steven C. Ethridge
While Ethridge & Associates, L.L.C. has numerous seasoned consultants, the driving factor behind the company’s success is its founder, Steven C. Ethridge.
Steven Ethridge, founder and president of Ethridge & Associates, L.L.C. is a national strategic marketing, communication and research consultant. His consistent track record speaks for itself. He has helped clients increase their revenue by 200% to 300%, resulting in returns on marketing investment ranging between 29 to 1 and 46 to 1, in industries where averages are around 5 to 1.
Steven has served clients at the local, regional, national and international levels. His success transcends industry lines and spans 150 market sectors, including education, banking & finance, tourism, hotels/hospitality, health care, consumer packaged goods, tourism, non-profits, media, ministry, political campaigns and many others.
Prior to starting Ethridge & Associates 15 years ago, Steven held executive positions with the former Promus Companies, Inc. (then parent company of Hampton Inns, Embassy Suites and Homewood Suites hotels, now merged with Hilton Hotels), Holiday Corporation (the former parent company of Holiday Inn hotels) The Gallup Organization, Inc., The Marketing Research Institute, Inc. (now Marketing Insights, Inc.), Message Factors, Inc. and Fred’s, Inc.
Steven has a Bachelor of Business Administration from the University of Mississippi with a major in Marketing, a Master of Arts in Communication from the University of Memphis and a Master of Divinity from Trinity Theological Seminary. He also holds the designation of Certified Marketing Research Professional from the University of Georgia. Steven is also a Black Belt (Shodan) in traditional Japanese Shotokan Karate and is a member of Shotokan Karate of America.
