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Research
Ethridge & Associates, L.L.C. provides better research for more effective communication. Most “research firms” just provide pounds of data. Our unique approach generates simple, yet powerful, prescriptive recommendations about how to maximize the effectiveness of your communication strategies.
We know how to design strategic research. But more than that – unlike most research firms – we know how to apply it effectively to develop winning campaigns.
Most “research” firms just provide data. Others massage the data into information. We go beyond data and information to apply our knowledge (norms) from experience in thousands of studies. Then, most importantly, we translate that information into wisdom — that is, skill — applied to maximize success for your organization and for you as an individual.
Our Research Services
Ethridge & Associates, L.L.C. provides a variety of marketing, public opinion, communication, and employee research services. We provide both proprietary research services (proven, systematic approaches that are customized to your specific need) and completely customized research designs. Below, we have listed our research services in each of these broad categories.
Proprietary Research Services Using Proven, Systematic Approaches Customized to Your Need
Custom Designed Research Services
Data Collection Methodologies
Data Analysis
Proprietary Research Services Using Proven, Systematic Approaches Customized to Your Need
High Demand Research Services
Our proven, proprietary research services for which we are best known and which are in the most client demand are listed below.
- Donor Motivational Research
- Marketing Opportunity Analysis
- Motivational Linguistics Analysis®
- Right Brain Research®
- Strategic Polling
Moderate Demand Research Services
Our proven proprietary services that are in moderate demand by clients are listed below.
- Advertising and Public Relations Effectiveness Measurement
- Customer Satisfaction / Customer Loyalty Tracking
- Data Mining, Enhancement and Modeling
- Employee Surveys
- Message Testing / Advertising Copy Testing
- New Product / New Service Concept Development and Testing
Low Demand Research Services
Other services for which we have proven, proprietary, systematic approaches that are in less market demand are listed below.
- Church Surveys and Ministry Surveys
- Mock Jury Trials / Expert Witness on Public Opinion
- Mystery Shopping Studies / Telephone Mystery Caller Studies
- Name / Logo / New Packaging Testing
Custom Designed Research Services
In addition to our proven, proprietary, research services listed above, we have also done hundreds of completely customized studies over our 30 years of experience, including (but not limited to) the types of studies listed below.
- Advertising Effectiveness Studies / Advertising Tracking
- Awareness, Image And Usage (A.I.U.) Studies / Attitude and Usage Studies
- Brand Equity Studies
- Brand Identity Studies
- Brand Image Tracking
- Brand Line / Franchise Extension Research
- Branding Positioning Studies
- Business to Business / Professional Research
- Communications Strategy Research
- Community Attitude Surveys
- Competitor Shops / Mystery Shopping
- Concept / Positioning Development
- Concept Optimization
- Concept Testing
- Consumer Trends
- Content Analysis Research
- Copy Testing
- Demand Forecasting / Modeling
- Employee Attitude Surveys / Employee Communication Surveys
- Geo-Demographic Research / Geographic Mapping
- Hospital Community Needs Assessments
- Idea Generation
- Industrial Market Research
- Lifestyle and Value Trends
- Market Segmentation / Customer Segmentation / Target Market Identification
- Marketing Database Segmentation / Database Modeling / Target Market Identification
- Media / Audience Research
- Mock Juries
- Multi-Country Studies / Bilingual Studies
- Political Polling / Public Opinion Polling / Public Policy Studies
- Psychological / Motivational Research
- Readership Studies / Listenership Studies / Viewership Studies
- Service Quality Needs and Measurement
- Site Location Studies
- Trademark Infringement Studies
- Voter Exit Polls
Data Collection Methodologies
We provide fast, accurate, valid, and reliable data collected using the following methodologies:
- Telephone Interviewing / Computer Assisted Telephone Interviewing (CATI)
- Web Surveys / Email Surveys
- Automated Surveys / Interactive Voice Response (IVR) Surveys
- Focus Groups
- In-Depth Interviews
- Visitor Intercept Surveys
- Mall Intercept Surveys
- PDA Surveys
- “Snail” Mail Surveys
- Interactive Audience Response/Dialing Systems/People Meters
- One-On-One Interviews
- Exit Interviews
- Mystery Shopping
Data Analysis
Once the data have been collected, it must process, analyzed, and interpreted. We do that by using the following methodologies.
- Basic Cross-Tabulations — with Statistical Tests of Significance (i.e., t-tests, Chi-Square)
- Advanced Statistical Analysis
- Analysis of Variance
- Chi-Square Automatic Interaction Detector (CHAID)
- Cluster Analysis (Segmentation)
- Conjoint Analysis (Trade-Off Analysis)
- Correspondence Analysis
- Factor Analysis
- Linear Regression
- Logistic Regression
- Multi-Dimensional Scaling
- Perceptual Mapping
- Content Analysis — of textual databases, such as responses to open-ended survey questions, transcripts of focus groups, in-depth interviews or conferences