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Advertising Agencies – Tennessee Tourism
Case Study 2: Tennessee Department of Tourism Development Results
Based on our Marketing Opportunity Analysis, we led the advertising and public relations agency for the Tennessee Department of Tourist Development to design a new advertising campaign that resulted in more tourism visitors coming to the state than ever before in the state’s history. To read this case study, go to our tourism cases studies page by clicking here.
“Actionable research can be a very powerful tool for creative marketers willing to use it. Steve brings a wealth of knowledge and experience to each project. His expertise gives us, the agency, greater ability to strategically develop creative concepts that will resonate with the target audience and drive results for our client. Steve has been a valuable partner to Walker + Associates for many years…and will continue to be.” February 23, 2009, Top qualities: Personable , Expert , High Integrity, Andy Windham, Chief Operating Officer at Walker + Associates, Inc. advertising agency