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Financial Services (Banks, Credit Unions, Investment Banks)

Ethridge & Associates, L.L.C. (Ethridge) has over 30 years of experience in marketing, communication, research and strategic business planning for financial institutions of all types: banks, trust companies, credit unions, investment banking firms, overnight check clearing services, insurance agencies, and check cashing firms. Ethridge has served financial institutions in every state in the U.S., ranging in size from the largest national banks to the smallest start-ups. With his veteran experience in financial services, we could pick from hundreds of financial institution examples of our results. However, we have chosen just three that are representative of our typical work in this area.

Case 1: Improving a Bank’s Profitability Through Strategic Brand Positioning

Case 2: Growing By Getting Competitor’s Customers to Switch Accounts to the Bank

Case 3: Increasing Deposits, Lowering the Cost of Funds, and Taking Customers Away from Competitors by Developing a New Financial Services Product