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News Media/Publishing

Ethridge & Associates, L.L.C. has major credibility with the media at the federal, state and local levels. Our polls and expert opinions have been reported in The New York Times, USA Today, The L.A. Times, The Polling Report, Real Clear Politics, Bill Hobbs Report and many other publications. Moreover, our firm has served as pollster for the Memphis, TN areas largest regional paper, The Commercial Appeal, since 1995 and has served as a political analyst for the Memphis area’s TV News Channel 3 as far back as 1991. Steven C. Ethridge is recognized, particularly in Memphis and the Mid-South, as being one of the fastest, most accurate, objective, reliable, ethical and effective public opinion pollsters in the business (see our Testimonials.)

Additionally, our polls for political campaigns and non-profit 501c3 organizations have appeared in numerous newspapers. As well, our economic and sociological studies done for government clients have appeared both in the news and in numerous city planning documents.

For a sample list of our polls and other studies in the news, please click on our press page. Below is a case study of one of our recent political polls for The Commercial Appeal. This is followed by a case study of how we helped a improve a magazine publication.

Case 1: Understanding Social Trends

Case 2: Tracking Political Campaigns

Case 3: Enhancing the Success of Publications