Improve Your Marketing ROI by 150-300%
We've helped over 350 clients break their marketing ROI records. We can do it for you.Let's Talk >
Industry Specialties
Ethridge & Associates, L.L.C.’s experience spans 184 industry sectors. Although our approaches are not limited to any particular industry, we do have significant expertise in certain industries. These are listed below with a brief description of our experience in each.
Advertising Agencies, Public Relations Agencies, Publicity Agencies
Ethridge & Associates, L.L.C. has more than 30 years of experience working with hundreds of advertising, public relations and publicity agencies, large and small, across the nation to help them develop the most powerfully persuasive campaigns possible and then to measure the effectiveness of those campaigns. We have extensive experience in consulting with account executives and creative directors in designing and applying marketing and communication research to the development of very creative and effective campaigns. More
Major Brands / Corporations
Ethridge & Associates, L.L.C. has been consulting major corporations and consumer packaged goods companies for more than 30 years to help them improve both their external marketing communication and their internal employee communication. We have experience in consulting with Boards of Directors, Presidents, Vice Presidents of Strategic Marketing, Vice Presidents of Communication, Vice Presidents of Sales, and Vice Presidents of Human Resources, as well as Directors of Marketing, Directors of Communication, Directors of Human Resources, as well Vice Presidents and Directors of Market Research, to help major corporations improve both external marketing and internal employee communication. More
Financial Services (Banks, Credit Unions, Investment Banks)
Before founding our company, Steven C. Ethridge spent the first eight years of his career specializing in financial institution marketing, human resources and strategic business planning consulting for banks, trust companies, credit unions, investment banking firms, overnight check clearing, insurance companies and check cashing services. He has continued to provide consulting services to financial institutions since founding our firm in 1993. Ethridge has written the marketing and human resources sections of many strategic business plans for financial institutions, integrating marketing, human resources, financial and operational data into the plan. He has also written the Vision Statements, Mission Statements and Strategic Objective sections for dozens of strategic business plans for financial institutions. More
Government / Quasi-Government Services / Utilities
Since our company’s founding in 1993, Ethridge & Associates, L.L.C. has conducted research and communication consulting for numerous state, county and city governments as well as quasi-government center city commissions, convention and visitors bureaus, and both government owned and publicly held utility company clients. We have helped such clients successfully manage public policy issues, as well as improve their state economic development, state tourism development, state prison systems, city downtown development, city image, community centers, transportation services, sanitation services, customer satisfaction, and environmental sustainability. More
Health Care Services
Ethridge first began serving hospitals in 1981. Since founding our firm in 1993 he has conducted marketing, research and communication consulting throughout the U.S. for hospitals and medical centers. Our clients in this industry have included major for-profit hospital chains, not-for-profit hospitals, doctor-owned hospitals, other specialty hospitals, medical clinics, health care insurance providers, government run health care programs, state health care trade associations, and fitness clubs. More
News Media / Publishing
Starting in 1990, before founding our firm, Ethridge’s’ reputation as a political pollster for campaigns yielded invitations for him to be a guest television news commentator. Since founding the firm, he has served as political pollster/analyst for the Memphis area’s largest newspaper and one of its largest TV news stations. He has also served various newsletter and magazine publishers to help them improve the marketability of their publications. More
Non-Profits / Ministries / Churches / Schools / Foundations / Associations / 501c3s
Throughout his career, and especially since founding our firm in 1993, Ethridge has had a passion to work for non-profit social causes to help make our society a better place to live. We have helped non-profits and 501ce organizations of all types, including social causes, churches, public school systems, private schools, colleges, universities, foundations, “think tanks,” and trade associations build their brand reputations, build marketing databases, increase their funds raised, grow their organizations, and better achieve their missions. More
Political Candidates / Political Campaigns / Referendum Campaigns / Elected Officials
Ethridge began doing strategic political polling and communication consulting in 1983 for federal, state and local campaigns. He has made this a key area of focus for our business since founding the firm ten years later in 1993. We have successfully served both political candidates (to help them win) and elected officials (to help them successfully govern) at all levels, federal, state and local, as well as referendum campaigns at the local level. More
Retail Chains / Department Stores / Restaurants
Since 1981, Ethridge has conducted marketing research for a wide range of retail chains as well as local independent retail operations. Our retail experience includes chains of department stores, discount stores, shoe stores, grocery stores, jewelry stores, full-service restaurants, fast-food restaurants, deli restaurants, tires stores, furniture stores and storage facilities. More
Travel / Tourism / Hospitality / Entertainment
Having been Manager of Marketing Research for the international hotel brand, Holiday Inns and its parent company at the time, Holiday Corporation, Inc, then being chosen to be on the founding management team of Promus Hotels, Inc., former parent company of Embassy Suites, Hampton Inns, Homewood Suites, and Harrah’s Entertainment, Ethridge has substantial experience in the travel, tourism hospitality and entertainment industries. Since founding our firm in 1993, our clients have included national hotel brands, state tourism departments, city tourism departments, convention and visitors bureaus, various types of entertainment companies, amusement parks, and a charter airline company. More
Law Firms / Attorneys
As communication consultants and researchers, one of the most interesting types of work that we have done has been for law firms. Although we are not lawyers, as communication experts, we do understand how to do audience analysis to construct winning arguments. For this reason, we have significant experience in offering three types of communication research and consulting services to attorneys: mock jury trials, public opinion research when admissible as evidence in legal cases and expert witness testimony on the validity and quality of public opinion research used in legal cases. More
Individuals / Executives / Job Changers / Graduates
For our Executive Coaching and Life Coaching services, we serve individuals who are ready to discover their individual personality, preferences, principles, passions and purpose and build an individual Life Plan. More