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Health Care Services
Ethridge & Associates, L.L.C. has more than 30 years of experience helping health care services improve their marketing and communication effectiveness. Our clients in this industry have included major for-profit hospital chains, not-for-profit hospitals, doctor-owned hospitals, other specialty hospitals and medical clinics, health care insurance providers, government run health care programs, health care trade associations and fitness clubs. Our services that are most popular with health care services are listed below.
External Marketing Communication
We have substantial experience helping health care services improve their external marketing and public relations communication by delivering the following services. These are listed in order of demand for our services among this segment.
- Marketing Opportunity Analysis — to help them develop Strategic Brand Positioning campaigns that best capitalize on their competitive advantages and to build new advantages in the market
- Hospital Community Needs Assessments — to measure a local community’s assessment of the need (demand) for specific hospital and related health care services (inpatient and outpatient) so that decisions can confidently be made where to locate or maintain hospital services.
- Customer / Patient Satisfaction / Loyalty / Value Research — to help them identify the most important drivers (attributes) of customer or citizen satisfaction, loyalty and value, as well to track how customer satisfaction with health care services
- New Product / Service Concept Development and Testing — to design, test and optimize new hospitals branches and other medical services (including site location demand modeling)
- Advertising and Public Relations Effectiveness Measurement — to measure the true, in-market effectiveness of advertising or public relations in terms of key marketing effectiveness measures
- Demand Forecasting / Modeling — using Hospital Community Needs Assessments estimate the demand for new hospital branches, to present demand estimates to state legislatures to gain approval to build a new hospital branch
- Strategic Polling — Using Community Attitude Surveys and Crisis Management Public Relations Surveys for use in developing Crisis Communication Strategies
Health Care services have hired us to do both qualitative and quantitative marketing and communication research using the following methodologies.
- Qualitative — focus groups, psychological in-depth (one-on-one, in-person interviews), telephone qualitative interviews, web survey qualitative interviews, intercept qualitative interviews.
- Quantitative — telephone surveys, hosted Internet web surveys, email surveys, mail surveys, intercept surveys.
Internal Organizational Communication / Employee Communication
For internal communication, we also provide the following internal training services for health care organizations.
- Employee Satisfaction Surveys
- Employee Attitude Surveys
- Organizational Culture Assessments
- Training Effectiveness Surveys
- Becoming Customer Focused
- Communicating with Skill
- Coaching Your Organizational Team
- The Art of Negotiation
- Resolving Conflicts
- Leading People Through Change
- Diversity Training