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Major Brands Corporations
We have more than 30 years of experience helping corporate brands and consumer packaged goods firms increase the marketing and communication effectiveness. We do this by providing all of the same types of services that we provide for other agencies (to see these services click here. Our services that are most popular with major corporations are listed below for external marketing and internal communication.
External Marketing Communication
For external marketing, such major brands/corporations typically hire us for the following services, in the following order of demand from these types of clients.
- Marketing Opportunity Analysis — to help them develop Strategic Brand Positioning campaigns that best capitalize on their competitive advantages and to build new advantages in the market
- Customer Satisfaction / Loyalty / Value Research — To help them identify, monitor and manage the key drivers of customer satisfaction, customer loyalty and what the customer values, so that the business maintains long-term customer satisfaction, loyalty and profitability.
- Advertising and Public Relations Effectiveness Measurement — to measure the true, in-market effectiveness of advertising or public relations in terms of key marketing effectiveness measures
- Strategic Polling — for crisis management public relations and/or for government relations departments to help develop effective communication about legislative issues
Right Brain Research® — to uncover the real reasons why people choose their brand over competing brands- Message Testing / Advertising Copy Testing — to test slogans/themes/taglines, print layouts, direct mail packages, radio ads, television ads and television programs, press releases, signage/billboards, brochures, magazine designs, book cover designs, websites, point-of-purchase displays, and television station news formats
- New Product / Service Concept Development and Testing — to design, test and optimize new products, services and brand images
- Name, Logo, Signage or Package Testing — to test names, logos, package designs, signage, billboards, brochures, magazine designs, book cover designs, website designs and point-of-purchase displays for new corporations, new brands, or new consumer products and services
- Motivational Linguistics Analysis® — to discover the exact key words, phrases and visual symbols to use to motivate their audiences
For external communication, major corporations hired us to do both qualitative and quantitative marketing and communication research using the following methodologies.
- Qualitative — focus groups, psychological in-depth (one-on-one, in-person interviews), telephone qualitative interviews, web survey qualitative interviews, intercept qualitative interviews.
- Quantitative — telephone surveys, hosted Internet web surveys, email surveys, mail surveys, intercept surveys.
Crisis Management Communication
We have also been hired for Crisis Management Communication, which always begins with Strategic Polling and can include any number of our Strategic Communication Services and/or our Individual Communication Training Workshops.
Internal Organizational Communication / Employee Communication
For internal communication, major corporate brands hire us to conduct the following services, listed in order of demand:
- Employee Satisfaction Surveys
- Corporate Culture Assessments
- Corporate Training Effectiveness Surveys
- Call Center Protocol Development
- Call Center Routing Optimization (statistical modeling to identify the best agent-caller match)
We have conducted employee surveys at all levels of corporations, from the highest levels of corporate officers to the lowest level of employee on the hierarchical organizational chart, using both qualitative and quantitative research methodologies as follows.
- Qualitative — focus groups, in-depth (one-on-one, in-person interviews), telephone qualitative interviews, web survey qualitative interviews, intercept qualitative interviews.
- Quantitative — telephone surveys using live interviews, automated surveys using IVR technology, hosted Internet web surveys, email surveys, mail surveys, intercept surveys.