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Political Candidates / Political Campaigns / Referendum Campaigns / Elected Officials
Steven C. Ethridge began doing strategic political polling and communication consulting in 1983 for federal, state and local campaigns, and has make this a key area of focus for our business since founding the firm ten years later in 1993. We have successfully served political candidates at all levels, federal, state and local, as well as clients for local referendums to help them win elections. We have also successfully served elected officials in governments at the federal, state and local levels to help them successfully govern on public policy issues.
With 28 years of strategic polling and campaign consulting experience at the federal, state and local levels, Steven C. Ethridge is well known, particularly in Memphis and the Mid-South, as one of the fastest, most accurate, objective, reliable, ethical and effective public opinion pollsters and strategists in the business (see our Testimonials). Ethridge has unparalleled credibility in local and regional media, having served as pollster for the Mid-South Region’s largest newspaper, The Commercial Appeal and TV News Channel 3 in Memphis intermittently over nearly two decades We provide telephone surveys using both live and automated (IVR) interviews, focus groups, in-depth interviews, and audience response analysis.
Unique Polling Qualifications
- Ethridge has polled for dozens of political campaigns and at all levels, including candidates for U.S. President, Senate and Congress, and local level candidates for Mayor, City Council, County Commission and Sheriff.
- Ethridge has national media credibility, having been quoted and published in numerous national media including the New York Times, USA Today, The Polling Report, the D.C. Spectator, the Bill Hobbs Report and many others (see our Press page by clicking here).
- Ethridge is recognized as one of the most accurate political pollsters in America (see news testimonials at http://www.ethridge.com/research.html).
- Ethridge is recognized as the first pollster in America to foresee that former liberal Democratic Senator and Budget Finance Committee Chairman Jim Sasser could be defeated. He foresaw this possibility in early 1993, nearly two years before any other pollster did and two years before Sasser was ultimately defeated by Bill Frist (click here for article).
Many of Ethridge’s political campaign clients have been outspent by their opponents 2 or 3 to 1 and still won because of Ethridge’s expertise in developing and managing winning campaign messages.- Representative Republican clients include U.S. Congresswoman Sue Myrick in NC’s 9th Congressional District; former U.S. Congressman Ed Bryant in Tennessee’s 7th District; former Tennessee Governor Don Sundquist; and U.S. Senator Lamar Alexander in his last bid for President.
- Ethridge has subcontractor relationships with dozens of highly-experienced, quality telephone interviewing agencies in the U.S. allowing us to activate hundreds of telephone interviewers.
- We have an in-house, advanced Interactive Voice Response (IVR) polling system for automated polls. Unlike other automated polling systems, ours is one of the few that has all of the same capabilities of live interviewing Computer Assisted Telephone Interviewing (CATI) systems, including question rotation, list rotation, voice capture and quota management.
For more information about our Strategic Polling Services please click here.
External Marketing Communication Training
Seminar Modules
- New Social Network Marketing Skills — This training session will show you how to harness the power of social networking and “viral marketing” to strengthen your customer relationships and achieve your marketing, communication or fundraising goals.
- How to Set Up a Customer or Donor Relationship Marketing Database — This training session will show you everything you need to know to set up a “smart database” that will help you lower marketing/fundraising costs and dramatically increase your Marketing/Communication Return on Investment.
- How to Raise More Money for Your Non-Profit — Research and experience have consistently shown that the most effective fundraising campaigns all have the same elements. This training seminar will teach you the Rules of Successful Fundraising Campaigns that every fundraising campaign must include and how to apply them to significantly increase both the number of donors and the amount of dollars raised for your non-profit organization.
- How to Develop and Run a Winning Political Campaign — Designed for aspiring political candidates or activists who are involved in lobbying or referendum campaigns, this module will help you pave a solid road toward building and managing a winning campaign.
- Applying Communication Research to Develop Effective Campaigns — This module will train your team in the various types of research you can use to develop winning campaigns, as well as the advantages and disadvantages of each, and how to use each type to develop your winning campaign.
- Nailing the Board or Finance Committee — Designed originally for non-profit organizations, this seminar teaches you how to recruit and develop a highly-committed Board of Directors or Finance Committee and how to motivate them to be continually involved in actively helping your organization to raise major donations, whether your non-profit organization is a social cause, a political campaign or a ministry.
Workshop Modules
- Speaking in Public — How to analyze yourself, your audience and your topic and then confidently prepare and deliver public speeches that will inform, inspire, entertain, persuade, and motivate your audience.
- Debate Preparation — Helping you prepare to “take heat” as you go “under fire” with questions from the media and/or from your opponent; preparing you with winning answers and an appealing style.
- Speechwriting / Developing Your Message — Training and workshop exercises to help you develop create, arrange and deliver your message, whether for campaign or an individual speech
- On Camera Skills Coaching — Training to help you make your best impression on camera
- How to Deal Effectively with the Media — Training to help you effectively make your points and field questions from the media