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Retail Chains, Department Stores, Restaurants
With over 30 years of experience in retail marketing research and consulting we have conducted marketing research for a wide range of retail chains as well as local independent retail operations. Our retail experience includes chains of department stores, discount stores, shoe stores, grocery stores, jewelry stores, full-service restaurants, fast-food restaurants, deli restaurants, tires stores, furniture stores, banks, credit unions, check cashing services, storage facilities and more.
Our services that are most popular with retail businesses are listed below.
External Marketing Communication
Our most popular services with retail businesses are listed below in order of demand for our services among these types of businesses.
- Marketing Opportunity Analysis — to help you develop Strategic Brand Positioning campaigns that best capitalize on their competitive advantages and to build new advantages in the market
- Mystery Shopping Studies / Mystery Caller Studies — to help you measure and improve your sales effectiveness and customer service quality
- Customer Satisfaction / Loyalty / Value Research — to help you identify the most important drivers (attributes) of customer satisfaction, loyalty and value, as well to track customer satisfaction, loyalty and value to help you maintain the lifetime profitability of your customers
- New Product / Service Concept Development and Testing — to design, test and optimize new retail store branches and delivery channels (including site location demand modeling)
- Advertising and Public Relations Effectiveness Measurement — to measure the true, in-market effectiveness of advertising or public relations in terms of key marketing effectiveness measures
- Demand Forecasting / Modeling — to help you make marketing resource allocation and inventory decisions we estimate the demand for your product or service
We have extensive experience conducting both qualitative and quantitative research for retail businesses using the following methodologies.
- Qualitative — focus groups, psychological in-depth (one-on-one, in-person interviews), telephone qualitative interviews, web survey qualitative interviews, intercept qualitative interviews.
- Quantitative — telephone surveys, hosted Internet web surveys, email surveys, mail surveys, intercept surveys.
Internal Organizational Communication / Employee Communication
Additionally, for we provide the following internal communication services for retail businesses.
- Sales Competency Surveys
- Employee Satisfaction Surveys
- Employee Attitude Surveys
- Organizational Culture Assessments
- Training Effectiveness Surveys
Training- Becoming Customer Focused
- Communicating with Skill
- Coaching Your Organizational Team
- The Art of Negotiation
- Resolving Conflicts
- Leading People Through Change
- Diversity Training