Client Testimonials

“You'll be happy to know that our repositioning campaign for the Gatlinburg Department of Tourism, based on the research project you implemented for us, is producing exceptional results. With basically the same expenditure in media dollars for the spring/summer campaign this year as in 1999, inquiries for May were up 56%, inquiries for June were up 42% and inquiries for July were up 70%. . . . I look forward to working with you on future projects.”

 Charlie Tombras, President, The Tombras Group, Knoxville, Tennessee

"Your research gave us a lot more confidence that we were saying the right things, and saying them in the right way."

Stephen Clouse, Stephen Clouse & Associates, Ashburn, Virginia

From my thirty-five years of marketing jobs ranging from Procter to Nabisco, and as a senior consultant to international, parent company beverage firms, I’ve been responsible for at least $5-million of marketing research.  Ethridge is tops.  When I brought Steven into a key project in Mississippi, he worked sensitively with me and the client at every stage.  He consistently demonstrated skills and talents one typically sees only in the largest corporations.  His big mind, technical skills as an up-to-date analytic researcher and his refined ability to turn numbers into persuasive strategic ideas is unmatched, certainly, in this part of the country.  Steven is an exceptional researcher.  He’s also a man of high work ethic and lofty personal values towards his family, his community, and clearly also towards his clients.

Duane Birch, Birch Consulting, Tupelo, MS

“Of all the researchers I’ve worked with, inside and outside the academic world, Steve Ethridge is the best research methodologist I know. He not only knows how to conduct the research, but he also has the experience to know how to apply it effectively.”

Dr. John Bakke Director of Communication — Sundquist for Governor Campaign Chairman, Department of Communication — The University of Memphis

"Your experience ranges from the highly strategic to the tactical, from the most complex positioning studies to routine advertising communication effectiveness testing, and virtually everything else in between. I know of no other research consulting firm with the breadth of experience of Ethridge & Associates . . . Your organization is truly leading edge . . . Your experience . . . in a variety of other industries translates into a seasoned ability to apply marketing information to the development of effective marketing strategies and tactics."

Jim Holthouser, Senior Vice President of Brand Management, Embassy Suites Hotels, Memphis, TN

"It's refreshing to see somebody who comes in and outlines a structure to solve a marketing problem the way Steve Ethridge does.

Jack Chamblin, Chamblin & Associates, Memphis, TN