Ethridge & Associates provides better research for more effective communication. Most “research firms” just provide pounds of data. Instead, our unique approach generates very simple, yet powerful, prescriptive recommendations about how to maximize the effectiveness of your communication strategies.
We know how to design strategic research. But, more than that – unlike most research firms – we know how to apply it effectively, to develop winning campaigns.
Most “research” firms just provide data. Others massage the data into information. We go beyond data and information to apply our knowledge (norms) from experience in thousands of studies. Then, most importantly, we translate that information into wisdom which
translates into success for organizations or individuals.
Ethridge & Associates, L.L.C. provides a variety of communication research services. Our custom-tailored studies reflect the unique nature of each individual project to ensure the highest degree of applicability to the client’s needs.
Our mass audience research services include, but are not limited to:
- Branding advertising/communication development and concept testing
- Market segmentation/customer segmentation/target market identification
- Strategic competitive image/positioning
- Political polling/public opinion polling/public policy studies
- Marketingdatabase segmentation/target market identification
- Awareness, image and usage (A.I.U.) studies/advertising effectiveness
- Employee communication surveys
Our individual research services include, but are not limited to:
- Employee selection assessments
- Personality/preference profiles
- Sales/customer service readiness/competency assessments
- Individual life/career planning assessments (i.e., of personal passions, principles, and purpose/mission)
We provide you with fast, accurate, reliable data collected by utilizing the following methodologies:
- Telephone interviewing (includes computer-assisted, quantitative and qualitative interviewing)
- Focus groups
- Online/web and e-mail surveys
- “Snail” mail surveys
- Interactive audience response/dialing systems/people meters
- One-on-one interviews
- Exit interviews
- Mystery shopping
Data Analysis
Once the data has been collected, it must processed, analyzed, and interpreted. We do that by using the following methodologies.
- Basis cross-tabulations – with statistical tests of significance (i.e., t-tests, chi-square, analysis of variance, etc.)
- Advanced Statistical Analysis
- Motivational linguistics analysis
- Multi-dimensional scaling
- Factor analysis
- Correspondence analysis
- Cluster analysis (segmentation)
- Conjoint analysis
- Regression analysis
