Our evolution into business and individual coaching has been a natural progression of our communication consulting business. We recognized that we have already been coaching our clients for many years. For years we have:
- Coached political candidates to help them better understand:
- why they want to run for political office
- what their strengths weaknesses are
- what opportunities they should seize
- what things could pose a threat to their campaign
- whether they should run
- why someone should vote for them
- how to perform in speeches and debates
- Coached business owners and executives on how to lead their internal management team and outside service suppliers (i.e., advertising and public relations firms) to get the effective communication results that they need.
- Coached individuals from employee training groups who have the potential to be “groomed” to climb the corporate ladder of success, and helped them develop a strategic life/career plan that will provide them with a healthy balance between career, family and other areas of life.
Both business coaching and life coaching apply our core competencies of research, diagnosis, training, and communication development. We now have a set of coaching curriculum, tools and methods that will enable an individual to live a more successful and satisfying life.
Since establishing ourselves as coaches, our business coaching methods have helped:
- Business people commit to such life changes as starting and running successful businesses and changing to more satisfying jobs.
- Individuals make life-improving changes such as getting out of debt, losing weight, de-cluttering their home environment, and improving family relationships.
Coaching helps people learn to clarify their vision, overcome obstacles, change self-defeating beliefs and habits, build trust and goodwill with others, turn business around, and do whatever is required to achieve extraordinary results. Life coaching is designed to engage clients in a deep and honest exploration of their goals and the actions required to accomplish them.
We help the client to define their life plan by determining their personality/preference profile, what passions motivate them, what principles guide them and what their life’s purpose or mission is.
In short, we help them figure out where they are, where they want to go and help them get there. Coaching supports, challenges and holds clients accountable to make consistent, often dramatic, progress toward the realization of their most important aspirations.
A life coach does not tell you what to do. Instead, they help you through a process of self-discovery leading you to fully recognize your own natural potential, personality, passions, principles, and purpose in life.
Life Coaching Programs
Life Quest Seminar: Life Quest seminar participants complete a comprehensive life inventory, envision the future, and develop a personal mission and in-depth plan for the next stage of their life.
Life Strategies Seminar: This is a program based on personal empowerment and achieving results. The Life Strategies program enables people to live based on vision, integrity, commitment, personal responsibility and love for self and others.
Accountability Series: Designed to build upon lessons learned from, and maintain commitments made during, Life Quest and Life Strategies. Participants meet once each month for two hours to share success stories, review key concepts from each program, and clarify commitments for the upcoming month. There are 10 accountability sessions available per year.
Individual Life Coaching: For individuals who cannot attend one of the seminars, or who need more of a customized coaching approach, Ethridge & Associates will meet with individuals one-on-one or over the telephone to provide life coaching services.

