Case Studies

  • 11x Return on Auto Sales & Service Campaign
    The advertiser supplies a monthly sales report for both service appointments and car sales. Over a two-month time period, we matched 192 service appointments and 41 car sales. This is an estimated $91,600 in revenue for the dealership, an 11x return on th...
    Learn more
  • Auto Dealership Utlizes OTT and Sees 1500+ Leads per Month
    The dealer increased their spend from $5,000 to $15,000 per month and revealed they received 1,500+ leads per month from the campaign.
    Learn more
  • Hospital Sees 6x Return on Investment from Display & Device ID Campaign
    Through the Point of Interest (POI) attribution report, we saw that the Device ID campaign drove more than 1,244 people to the hospital over eight months.
    Learn more
  • The US Army National Guard Recruiting Department
    Before Hiring Ethridge In December of 2005, the U.S. Army National Guard was falling short of its recruiting goals. As The USA Today newspaper covered the problem: As of the end of February, five months into the October-September recruiting year, the Arm...
    Learn more
  • Tennessee Department of Tourism Development
    Based on our Marketing Opportunity Analysis, we led the advertising and public relations agency for the Tennessee Department of Tourist Development to design a new advertising campaign that resulted in more tourism visitors coming to the state than ever...
    Learn more
  • Tunica, Mississippi Convention & Visitors Bureau
    Similar to our case for the Tennessee Department of Tourism Development, using our Marketing Opportunity Analysis, we led the advertising agency and public relations agency to develop a campaign for the Tunica, Mississippi Convention and Visitor’s Burea...
    Learn more
  • A More Satisfying Career
    Before Hiring Ethridge David was in a sales job that paid him a draw against sales commissions. He loved the type of work (the financial industry) but didn’t feel comfortable in a sales role. After Hiring Ethridge David attended our Life Quest seminar, wh...
    Learn more
  • Starting a New Business
    Before Hiring Ethridge Lisa was a stay-at-home mom working at a part-time, stressful, unpredictable job. Her employer was inconsistent in the hours that he needed her and when he did need her it was always for too much work in too short of a period of ti...
    Learn more
  • Improving a Banks Profitability Through Strategic Brand Positioning
    Before Hiring Ethridge The large regional bank was unprofitable due to a high cost of funds and slow loan volume. The bank was considering offering a new line of credit cards to increase loan volume (assets), a product normally sold through direct mail. ...
    Learn more
  • Growing By Getting Competitor’s Customers to Switch Accounts to the Bank
    Before Hiring Ethridge A community bank with several branches through a metropolitan area had made an assumption that, because there had been several acquisitions and mergers by larger banks of smaller community banks in the area that a significant numb...
    Learn more
  • Sustainable Shelby – A Sustainable “Smart Growth” Program for Creating a Community That Is More Livable, More Competitive, and More Successful
    Before Hiring Ethridge One of the most important government agendas worldwide is “sustainability,” which has environmental, economic and quality of life implications. In general, government and business leaders have recognized that past choices have led...
    Learn more
  • Tunica, Mississippi Convention and Visitors Bureau
    Similar to our case for the Tennessee Department of Tourism Development, using our Marketing Opportunity Analysis, we led the advertising agency and public relations agency to develop a campaign for the Tunica, Mississippi Convention and Visitor’s Bure...
    Learn more
  • LeBonheur Children’s Hospital Fundraising Strategy
    Before Hiring Ethridge As a charitable hospital, in early 2004, LeBonheur Children’s Hospital, was in the process of developing a capital campaign. The hospital was concerned that local residents in its home town of Memphis, Tennessee might not know the...
    Learn more
  • Overcoming a “Not In My Back Yard” Attitude to Build a New Hospital
    Before Hiring Ethridge Baptist Memorial Health Care, a world leader in quality healthcare, headquartered in Memphis, TN, wanted to build a new hospital branch in a suburban community, Collierville, TN. When word reached the Collierville community that B...
    Learn more
  • NOT Following Ethridge’s Advice in a Marketing Misfire
    Misfire Before Hiring Ethridge A not-for-profit hospital in a relatively small suburban community was concerned that they were about to lose market share because a competing hospital in their market was about to be bought out by a national for-profit ho...
    Learn more
  • Settling a Name Infringement Legal Case
    Before Hiring Ethridge A local bank that operated in a small number of contiguous counties had been using the name of their bank for nearly 100 years. A larger bank that had used the same name in a neighboring state bought out one of the client bank’s c...
    Learn more
  • Settling a Defamation of Character Case
    Before Hiring Ethridge A national media firm had run a series of stories on a public issue that contained negative information about an individual who was involved in the issue. The individual sued the media for slander and defamation of character. As pa...
    Learn more
  • Winning a Mock Jury Trial
    Before Hiring Ethridge A trial attorney was advocating on behalf of a defendant in a high-stakes court trial. The attorney had several different arguments that he could use to win the case and he wanted to know the relative persuasive power of each argu...
    Learn more
  • A Poll and Expert Witness on Stereotypes as Context for a Legal Case
    Before Hiring Ethridge A legal firm had a case for which polling was admissible as evidence in courtroom testimony. The issue had to do with a question of whether someone with a certain type of background would be perceived in a particular stereotypical...
    Learn more
  • Hotel Brand Positioning
    Before Hiring Ethridge A new hotel brand had strategically positioned itself on the industry price continuum in the low-mid-scale position, in-between a mid-scale hotel and an economy hotel. The rationale was to take away market share from the older bran...
    Learn more
  • A National Heavy Construction Equipment Company
    Before Hiring Ethridge A national heavy construction equipment company had been rapidly growing through acquisitions and was experiencing “growing pains” in the areas of service quality, employee communication, and employee satisfaction. As one means of...
    Learn more
  • Understanding Social Trends
    Since 1995, Ethridge & Associates, L.L.C. has had the privilege of serving the Memphis area’s largest newspaper, The Commercial Appeal, in conducting numerous custom designed polls on a wide variety of social and issues. As one example, in 1998, as...
    Learn more
  • Tracking Political Campaigns
    A second way that we have helped media is through using custom-designed research and strategic polling tracking trends in public opinion about public policy issues and political campaigns. Our most recent polling about a political campaign for our clie...
    Learn more
  • Enhancing the Success of Publications
    Another way that we help media and publications is helping them enhance the marketability and success of their publications. One example of this is the client QSources’ Quality Source magazine as described below. Before Hiring Ethridge QSource, Tennesse...
    Learn more
  • Young America’s Foundation/Reagan Ranch
    Like most of our clients, the Young America’s Foundation, is a repeat business client. The following are two brief case studies of how we helped this non-profit organization. Project A: Raising Money to Buy the Reagan Ranch Before Hiring Ethridge Former...
    Learn more
  • George Washington’s Mount Vernon Estate and Gardens
    Before Hiring Ethridge George Washington’s Mount Vernon Estate and Gardens had hired SCA to help them develop a specialized fundraising campaign. SCA turned to Ethridge & Associates, L.L.C. again for strategic communication consulting and research t...
    Learn more
  • Citizens for Community Values
    Ethridge & Associates, L.L.C. has had the privilege of working for Citizens for Community Values in Memphis, TN, to help them achieve this mission by providing communication consulting and research of two types: Community Attitude Surveys – to quant...
    Learn more
  • Repositioning a Neighborhood Grocery Store Chain
    Before Hiring Ethridge Management of a new and innovative type of grocery store, a “Neighborhood Grocery Store,” wanted to learn how to get more people from the neighborhood that surrounded the store to shop there rather than at the larger supermarkets ...
    Learn more
  • Strengthening a Regional Department Store Chain’s Brand Position Against National Chain Competitors
    Before Hiring Ethridge A 100+ year-old, successful, family-owned, regional department store chain was concerned about the entry of several national department store brands that were entering their market. They wanted to make sure that their brand was we...
    Learn more
  • Improving an Up-Scale Jewelry Store’s Sales Effectiveness
    Before Hiring Ethridge A very upscale, local jewelry store was concerned that some of its newer sales employees might not be providing the high-quality level of attention that its customers were accustomed to receiving from the store. Senior management ...
    Learn more
  • Being Outspent 2 to 1 and Still Winning a Governor’s Race
    We had worked with Dr. John P. Bakke, now retired Chairman of the Department of Communication at The University of Memphis, as a consultant for U.S. Congressman Don Sundquist for several campaign cycles. When Congressman Don Sundquist decided to run fo...
    Learn more
  • An Upset Victory Against an Entrenched Opponent Who Outspent Us 2 to 1
    Harold Sterling, a former Tennessee State Legislator and leading real estate agent, had just won the Republican Primary to represent his party in the General Election for Assessor of Property in Shelby County Tennessee. He was referred to Ethridge &...
    Learn more
  • Focusing the Campaign Agenda on the Winning Message
    Early in Ed Bryant’s primary campaign for Tennessee’s U.S. Congressional District 7, he and his campaign staff came to Ethridge for strategic communication consulting and polling. At the time, they were talking about a wide variety of issues in their s...
    Learn more
  • Tennessee Department of Tourism Development
    Before Hiring Ethridge The Tennessee Department of Tourism did Focus Groups and found out that Tennessee was perceived as being better than any other state in offering music attractions (e.g. country music, blue grass, blues, and gospel music). So, they...
    Learn more
  • Chattanooga — Repositioning a City for Economic Growth
    This case may initially seem like it is too old to include among our case studies.However, when you see the long-term impacts of Ethridge & Associates, L.L.C.’srecommendations it should be obvious why we included it.Before Hiring EthridgeIn the late 19...
    Learn more
  • Tunica, Mississippi Convention and Visitors Bureau
    Similar to our case for the Tennessee Department of Tourism Development, usingour Marketing Opportunity Analysis, we led the advertising agency and publicrelations agency to develop a campaign for the Tunica, Mississippi Convention andVisitor’s Bureau.The ...
    Learn more