Ethridge & Associates, L.L.C. (Ethridge) research and expert analysis of marketing and public opinion has been featured in well over a hundred news articles around the U.S. These include newspapers, newsletters, radio and television stories. Ethridge’s work has been referenced in numerous published books, spoken at a number of trade associations and been published in various periodicals. As well, we and our clients have won awards for applying research to achieve unprecedented results. The sheer volume of all of these makes it impossible to list all of them on this website. However, a representative sampling of them has been provided below.