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The market is saturated with products and services that seem to have very few differences so that some businesses have a difficult time distinguishing themselves from the competition. If you ever find yourself in a similar situation, you may find that stud...

Since the turn of the century, business communications have experienced a near revolution. A realm once dominated by telephone calls from the office, a schedule packed with flights to meet clients, emails, and mailed packets of information have gradually b...

Would you like to know what your audience thinks? Whether you're in the business of selling a product or offering a service, public opinion polling can work in your favor. The aim of a public opinion poll is to measure how your audience feels about a ...

Is your business's branding suffering? Although you may be trying to carve out a brand image, sometimes it can feel as though your results are all over the place. Fortunately, this isn't a situation that's beyond repair. At Ethridge Associat...

Your mind is a marvelous tool, yet you're probably not using it to its full potential. As a behavioral modification technique that's used by psychiatrists and counselors around the world, neuro-linguistic programming helps you implement positive...

How is your marketing communication strategy? If you don't have one in place, did you know that it could hold your business back? There are several ways having an ineffective marketing communication strategy can hurt your business. In this post, we&#...