Programmatic marketing is an automated digital advertising decision-making process that enables media buyers to automate their ad purchasing on any digital platform by using technology, data and algorithms. This allows marketers to target the right audience at the right place, at the right time.
How are programmatic marketing and digital display advertising defined and what are the opportunities for all types of business?
Digital display advertising is a form of online marketing used by businesses of all sizes. It refers to the use of banner ads, videos, and other interactive media across websites and social media.
Programmatic marketing is the automated buying and optimization of digital display advertising. This is done through the use of powerful algorithms and data analytics, in order to target the most appropriate customers. This helps to deliver more efficient and cost-effective campaigns, which can yield better ROI.
The opportunities for businesses of all sizes through programmatic marketing are immense. Programmatic allows smaller businesses to compete with larger ones, as it enables them to buy expensive ad space for cheaper prices.
Additionally, through programmatic marketing, businesses can better understand their target audience and optimize campaigns accordingly, leading to better ROI. Furthermore, programmatic marketing can provide real-time data feedback which allows businesses to track the effectiveness of their campaigns and adjust on the fly.
In conclusion, programmatic marketing is an automated digital advertising decision-making process which allows businesses to target the right audience at the right times, and optimize campaigns as they need. It provides a cost-effective way for businesses of all sizes to compete in a digital market, and provides real-time data insights to track effectiveness.